Can you believe it!!? We are 2 modules down and almost half way through the program and I don’t want to sound clichéd but it certainly feels like it was just yesterday when our program director, Martha, welcomed us to the program and there she was last week on Friday congratulating us for the half-way milestone we had achieved…
ICP’s (International Consulting Project) began on Monday and for some of us that means travels to faraway lands and for the others, it’s hanging out in the dungeons with the occasional meetings across Europe. I am part of a group of 6 energetic, funny, driven and enthusiastic classmates – Iulian, Emanuele, Aiwa, Rastislav and Marco – and our challenge…to help a global mobile phone manufacturer launch a new phone in Europe! One thing that brings us together on this project is our appreciation and passion for technology and our enthusiasm to help this client do it’s very best! This week we are knee deep in ‘Industry Analysis’ trying to understand every small nuance of the mobile phone ecosystem and also trying to look at other businesses who have been able to innovate and disrupt within their respective industries! And while the fun part of Industry Analysis is talking to the various players involved in the eco-system, the not so fun part is going over reams of financial data, marketing analysis, competitive analysis, etc….but it’s gotta be done to not only help us understand the sector better but also help us identify how we could potentially help our client position or reposition itself in a segment. It’s very different from being in class and it takes a different level and kind of energy but so far most of us are happy to have a change in schedule and to start applying our learning to the ‘Real World’. Our first client presentation is in a week from now followed by the final one in mid-June and yes, we get to travel within Europe for both the meetings!
On the topic of Industry Analysis, I’ve been wondering all day how people collected similar information/data in pre-internet times!! And is it a good thing that we have all these great digital libraries, data, etc today? or would be better off by spending all that time talking to customers all over the world, suppliers, partners, competitors, etc? Nevertheless, in all our projects we will be doing a fair amount of informational interviews and of course a great amount of data analysis as well…
Ok…time to get to that data and more research and analysis!
From data-land, ICP country, Universe IMD
Vikas Menon
No comments:
Post a Comment